Elizabeth Hurley supports breast cancer awareness

Elizabeth Hurley showed her support for Breast Cancer Awareness Month by lighting up Selfridges in pink. The actress, who is Estee Lauder’s Ambassador for Breast Cancer Awareness made a public appearance at Selfridges on Oxford Street recently to meet customers and launched the limited edition Pink Ribbon products by the beauty brand. Hurley lit up London by flicking the switch to turn on a bright pink light that illuminated the famous store throughout the month. The London store is just one of the three Selfridges stores to get the pink light treatment during October. The Birmingham and Manchester Trafford Centre branches of the department store will also be lit up as part of the campaign. The UK events are part of a global initiative which was the brainchild of Evelyn Lauder, Senior vice-president of the brand, who 14 years ago founded the Breast Cancer Research Foundation as an independent not for profit organisation dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and genetic research worldwide.' Since it’s launch the charity has raised more than $180 million worldwide for breast cancer research. Estee Lauder has launched a range of limited edition Pink Ribbon products to mark this year’s Breast Cancer Care month. These include a Pink Ribbon notebook, jewelled compact and bronzer set and pure colour lipstick in Elizabeth Pink.