Jessica Simpson launched her own range of bikinis at the Mercedes Fashion Week. She is already into her own skin care range and a shoe and clothing line apart from a number of hair extension products. The singer-actress was personally involved in choosing the models to carry off her bikinis. They modelled Jessica`s skimpy two-piece sets and all-in-one swimsuit during Fashion Week. Jessica is also going to try her hand in the food industry. It is said that she is planning to open a chain of barbeque restaurants called 'Daisy Duke's'—named after her character from the film remake of the hit TV show The Dukes of Hazzard. Apart from the food, her restaurants plan to have another selling point—waitresses in tiny hot pants. The Mercedes-Benz Fashion Week at Smash Box Studios Spring 2008 Collections, which is being scheduled in Culver City (California) between October 14 and 18, 2007, will be ‘greener’ with an added focus on sustainability, eco-friendly fashions and designers. The Mercedes-Benz Fashion Week provided young designers an important platform to attract attention to their creations. They have created a new platform combining emotion, experience and aroused enthusiasm for new ideas on stylish, visionary design among its visitors.
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